INTR ODUC TION
Hey there.
We’re excited for
the opportunity to be
Your Media Ally!
We exist solely to elevate your business’s marketing efforts.
We have a holistic approach to marketing. Rather than focusing on one aspect of your business’s marketing efforts (i.e. social media), we create marketing campaigns that span across your entire business. This allows us to position you in front of your audience on multiple channels through a variety of mediums. We make sure your website is fully search engine optimized, so we can drive traffic through creative digital mediums, emails, texts, printed materials and organic and paid social campaigns. We make sure everything we create within each campaign on every platform has a specific call to action. All of our marketing efforts work together to target (and retarget) the people you are trying to get your business in front of.
Our number one goal? YOURS.
WHAT WE Do.
MEDIA ALLY & REC HALL
Client Goals: Rebrand from Recess concept to similar concept.
Client Marketing Needs:
- Re-Brand
- Drive Traffic
- Sponsorship Acquisition
- Brand Awareness
RE-BRAND
- Re-Brand
- SEO-Driven Website (Currently revamping design, however, we revamped the SEO in the interim - leading to an increase of 4.3 million on search)
- Hype videos + Drone fly-throughs for locations
- Re-branded social channel handles/style and captured high-quality photos and video
BRAND
EXPANSION
HOW WE’RE DRIVING DAILY TRAFFIC
**We also have special events for every major holiday.
Monday/Tuesday
- Rec Hall Closed for Private Special Events & Corporate Team building Events
- We put together outreach initiatives to attract local businesses
Wednesday
- BINGO w/ Valenti’s
- Rec Hall Leagues
Thursday
- Thursday Bar Olympics
- PBR(Sponsor) events
- Rec Hall Leagues
Friday
Special Events:
- Rotating Food Trucks
- Rec Hall Leagues
- Drink Specials
Saturday
Special Events:
- 0.5k Run Tournaments
- Event Reservations
- Fundraisers/partnerships
- Birthday program
- Food Trucks
Sunday
- Football watch parties
- Baseball watch parties
- Fundraising Events
- Birthday Program
- Rec Hall Leagues
- Event Space Promo
- Family-Friendly days
- Takeout food options
SPONSOR ACQUISITION
- Sold $40,000 in sponsorships prior to opening
- Sponsorships paid for seating, games, and décor, so there were no upfront costs + MADE PROFIT for the client
SPONSORS WE’VE WORKED WITH
MARKETING
We were tasked with all pre-opening, event and daily organic/paid content creation and scheduling that aids in keeping Rec Hall busy every day.
- Email Campaign brainstorming/planning, copywriting and execution
- Paid and Organic Social Media brainstorming, design and execution (4 channels)
- Internal/External Facebook Event and Groups creation and posting
- Brand Partnership advertising for events
- Press Releases
- Influencer Outreach & Brand Ambassador Programming
- Geotargeted Ad campaigns
- Google Business Management
17,739 people through the door in first 3.5 months $473,419 in revenue
**we are the only form of “promotion” for the business
NOTEWORTHY SOCIAL STATS
Social Stats: February 1st, 2021- March 31st, 2021
1,661,008 impressions from organic posts
607,524 Impressions from 4 Paid Ads
We avg $0.07/click vs “good” industry avg of $0.35/click. Aka we save you $$
635% growth in followers
31,386 clicks on ORGANIC content. This is an 8.5% engagement rate on our posts (1% is considered good)
FACILITY ALLY AT REC HALL
Data collection from online waivers allow us to track where people are coming from (for future retargeting).
January 2021 – April 2021 Visitors
MEDIA ALLY & KC CREW
Client goals: League & Event Sales + Exposure for Growth & Sponsor Acquisition
Client Marketing Needs:
- League growth
- Event promotion & expansion
- Virtual offering expansion
- Sponsorship expansion
We are constantly performing target market research and acquisition planning for 5 league seasons/year
LEAGUE GROWTH
Website SEO Optimization
- Led to organic search ranking increase of 50%
- We ran an analysis & found optimizing SEO on site was less $$ long-term vs. purchasing keywords
Targeted Ad Campaigns
- Average <$.07 CPC vs National avg of .39-.45 CPC
- Less $$ spent on clicks means your ad dollars go further
- Geotargeted & Retargeting Ad campaigns
Text + Email
Campaigns
- Build/Update email + text lists every year with pre, during, and post league updates
Social Network Optimization
- Create Facebook & meetup groups for players to interact & to share league updates
- Stay active in other league- related groups
- Build relationships w/ new apartments or KC -newcomer groups
Create Brand Ambassadors
- We listen & implement what players want – i.e. new league types or locations, bars of the week, incentives + bonuses for league officials
- Hold giveaways to keep players + influencers engaged on multiple social platforms
Branded Partnerships
- Partnered with parks and Rec, Hyvee Arena, Port KC, Golf Courses, Event Venues, KC Local Businesses
- Win-win for everyone. We bring people in, they get sales, exposes players to facilities/kc businesses
…but what it really comes down to is we help KC Crew build their community.
As a result of Media Ally’s marketing strategies, KC Crew is KC’s biggest sports
league with 15,000+ league players/year and continues to grow 60% year after year.
- We create a place for people to meet new friends or their future spouse 😉
- We create a place for people to de-stress after work
- We create a place for athletes AND non-athletes to participate in a social activity with their friends
- We create a HOME.
NOTEWORTHY SOCIAL STATS
Social Stats: April 1st, 2021- May 28th, 2021
1,451,478 impressions from organic posts
683,677 Impressions from Paid Ads
We avg $0.07/click vs “good” industry avg of $0.35/click. Aka we save you $$
832% growth in audience
63,265 engagements on our posts. This is an 5.4% engagement rate on our posts (1% is considered good)
EVENT PROMO & EXPANSION
- We handle 1-day event branding/ marketing & logistics before, during & after
- Generated $70k+ in sponsorships
- Brainstorm & implement email, text, paid & organic social, groups, meetup, and Eventbrite campaigns for every event
- Grew “Special Guest” relationships for event appearances - i.e. Musicians, Professional Sports Players, Team Mascots, etc.
- Thousands of participants/year!
0.5k Underachiever’s Run
PAR 3 One Club Golf
Adult Field Day
Monthly Cornhole
Fundraisers
Themed Events
1-Day “themed” events, fundraisers, networking events, team building events, corporate events, special date celebrations, we’ve done it all!
VIRTUAL EXPERIENCE
Since March 2020 we’ve promoted & put on 502+ VIRTUAL teambuilding, fundraisers, whiskey/wine tastings, art showcases, BINGO, Trivia, Murder Mystery parties & MORE with 14,156+ happy participants!
EVENT/LEAGUE PROMO VIDEOS
We use a combination of videos, photos and graphics to promote all of KC Crew’s events and leagues + we do recaps after the events to promote sponsorships.
SPONSOR ACQUISITION
We spent time identifying
what we could “sell” that was valuable to businesses & put together the pricing and “pitch.”
For KC Crew, we brought in additional income by implementing partnerships for the Bar of the week, official jerseys, league shirts, equipment, event beverages + food, vendors at leagues and events , and health and wellness sponsors
for injuries!
Generated $70k+ in Additional Revenue From Sponsorships
SOME PARTNERS WE’VE WORKED WITH.
What Else?
We do MORE than just sports & event-focused clients…
Additional industries we’re working with:
Real Estate, Architecture, Customer Service, Education, E-commerce, Health & Wellness, Photography, Retail, Food & Beverage,
Pest Control, Entertainment
SERVICES WE OFFER
Search Engine Optimized website creation & redesign
Setup & mgmt of paid & organic social media campaigns
Graphic design for marketing materials + branding (i.e. logos)
Concept, create & write results-driven content for all marketing efforts
Setup, manage, & maintain email & SMS marketing campaigns
Photography & Videography (including drone capabilities)
Design, order and manage company promo products
or “swag”
Event planning & programming to bring in new business or build local awareness
Creation of press releases, partnerships, & ambassador programs
Asset, sponsor &
deck development & consulting
We put together the new logo, branding guidelines, informational learning videos, promotional photos videos, paid and organic marketing campaigns, and redesigned the website. Since our redesign in April 2021,
Select Chiropractic moved from 4,770,849 to 643,414 on search! This moved them from page 26 to page 1 on local search.
Rosemann & Associates
Rosemann had zero social media activity. Since taking over their social media, the ORGANIC CTR on Rosemann posts is 3.01%. The industry average for PAID ADS CTR is 1.61%. Essentially, Rosemann’s organic posts are performing better than PAID social posts, meaning more $$ in their pocket for better results. In addition, their following has grown by 453%. We are currently working on launch a “Who We R” campaign to go along with a new website launch.
Nicole Bissey Photography Website
SEO Optimization
Nicole’s site wasn’t even ranked on search prior to us helping her optimize her SEO. We added in keywords, improved page speed, added metadata and tags and MORE. She is now ranked above 75% of KC photographers on search and
continues to move up!
QUOTES
“I want to give a massive shout-out to Media Ally for helping me sort out the back end of my website quickly and efficiently. In January I realized that since I had my website redesigned (not by Media Ally), my views and reach were abysmal. My SEO and all the other things I don’t quite understand were completely out of whack and it was losing me a ton of money. It’s only been a couple weeks since they went in and fixed it, and I’m back to getting my usual inquiries! Thank you Media Ally!
– Nicole Bissey Photography
Red Sash Brewing
Client came to us with a startup
veteran-owned brewery concept.
We created his brand standards, logos, and SEO-optimized website.
Father Figure Flavors
Client came to us wanting to get the word out about his spices brand.
We’re currently working on their brand standards, logos, packaging, marketing materials and SEO-optimized website.
BRANDING CONCEPT
Logo Brainstorming
For this client we created 8+ logos.
Label Brainstorming
Labels have to meet specific criteria to fit a variety of products + pass FDA regulations.
THANK YOU.
We go above and beyond to make sure
we meet the needs of our clients.
(Honestly, we go above that but
we’re not sure what that’s called…
taking you “to the moon?”)
We look forward to working with you.
Contact Us