Rec Hall Rebrand
Client came to us wanting to rebrand their Bar and Rec concept.
Client Marketing Needs:
- Re-Brand
- Drive Foot Traffic
- Sponsorship Acquisition
- Brand Awareness
Client Marketing Needs:
- Re-Brand
- SEO-Driven Website (Currently revamping design, however, we revamped the SEO in the interim - leading to an increase of 4.3 million on search)
- Hype videos + Drone fly-throughs for locations
- Re-branded social channel handles/style and captured high-quality photos and video
Event Programming
How we’re driving daily traffic
MONDAY/TUESDAY
- Rec Hall Closed for Private Special Events & Corporate Team building Events
- We put together outreach initiatives to attract local businesses
WEDNESDAY
- BINGO w/ Valenti’s
- Rec Hall Leagues
THURSDAY
- Thursday Bar Olympics
- PBR(Sponsor) events
- Rec Hall Leagues
FRIDAY
Special Events:
- Rotating Food Trucks
- Rec Hall Leagues
- Drink Specials
SATURDAY
Special Events:
- 0.5k Run Tournaments
- Event Reservations
- Fundraisers/partnerships
- Birthday program
- Food Trucks
SUNDAY
- Football watch parties
- Baseball watch parties
- Fundraising Events
- Birthday Program
- Rec Hall Leagues
- Event Space Promo
- Family-Friendly days
- Takeout food options
Noteworthy Social Stats
Social Stats: February 1st, 2021- March 31st, 2021
1,661,008 impressions from organic posts
607,524 Impressions from 4 Paid Ads with only $2254
We avg $0.07/click vs “good” industry avg of $0.35/click. Aka we save you $$
635% growth in followers
31,386 clicks on ORGANIC content. This is an 8.5% engagement rate on our posts (1% is considered good)
Marketing
We were tasked with all pre-opening, event and daily organic/paid content creation and scheduling that aids in keeping Rec Hall busy every day.
- Email Campaign brainstorming/planning, copywriting and execution
- Paid and Organic Social Media brainstorming, design and execution (4 channels)
- Internal/External Facebook Event and Groups creation and posting
- Brand Partnership advertising for events
- Press Releases
- Influencer Outreach & Brand Ambassador Programming
- Geotargeted Ad campaigns
- Google Business Management
17,739 people through the door in first 3.5 months
$473,419 in revenue
SPONSOR ACQUISITION
- Sold $40,000 in sponsorships prior to opening
- Sponsorships paid for seating, games, and décor, so there were no upfront costs + MADE PROFIT for the client