KC Crew
Kansas City Sports League Marketing Management.
We are contantly performing target market research and acquisition planning for 5 league seasons/year
Noteworthy Social Stats
Website SEO Optimization
- Led to organic search ranking increase of 50%
- We ran an analysis & found optimizing SEO on site was less $$ long-term vs. purchasing keywords
Targeted Ad Campaigns
- Average <$.07 CPC vs National avg of .39-.45 CPC
- Less $$ spent on clicks means your ad dollars go further
- Geotargeted & Retargeting Ad campaigns
Text + Email Campaigns
- Build/Update email + text lists every year with pre, during, and post league updates
Social Network Optimization
- Create Facebook & meetup groups for players to interact & to share league updates
- Stay active in other league- related groups
- Build relationships w/ new apartments or KC -newcomer groups
Create Brand Ambassadors
- We listen & implement what players want – i.e. new league types or locations, bars of the week, incentives + bonuses for league officials
- Hold giveaways to keep players + influencers engaged on multiple social platforms
Branded Partnerships
- Partnered with parks and Rec, Hyvee Arena, Port KC, Golf Courses, Event Venues, KC Local Businesses
- Win-win for everyone. We bring people in, they get sales, exposes players to facilities/kc businesses
Some Partners We've Worked With.
SPONSOR ACQUISITION
We spent time identifying what we could “sell” that was valuable to businesses & put together the pricing and “pitch.”
For KC Crew, we brought in additional income by implementing partnerships for the Bar of the week, official jerseys, league shirts, equipment, event beverages + food, vendors at leagues and events , and health and wellness sponsors for injuries!
Generated $70k+ in Additional Revenue From Sponsorships
Sponsor Acquisition
For KC Crew, we brought in additional income by implementing partnerships for the Bar of the week, official jerseys, league shirts, equipment, event beverages + food, vendors at leagues and events , and health and wellness sponsors for injuries!
Virtual Experience
Since March 2020 we’ve promoted & put on 502+ VIRTUAL teambuilding, fundraisers, whiskey/wine tastings, art showcases, BINGO, Trivia, Murder Mystery parties & MORE with 14,156+ happy participants!
Noteworthy Social Stats
Social Stats: February 1st, 2021- March 31st, 2021
1,661,008 impressions from organic posts
683,677 Impressions from Paid Ads with only $1835
We avg $0.07/click vs “good” industry avg of $0.35/click. Aka we save you $$
635% growth in followers
31,386 clicks on ORGANIC content. This is an 8.5% engagement rate on our posts (1% is considered good)
...But What It Really Comes Down To Is We Help Kc Crew Build Their Community.
As a result of Media Ally’s marketing strategies, KC Crew is KC’s biggest sports league with 15,000+ league players/year and continues to grow 60% year after year.
- We create a place for people to meet new friends or their future spouse 😉
- We create a place for people to de-stress after work
- We create a place for athletes AND non-athletes to participate in a social activity with their friends
- We create a HOME.
